Exposure and Positioning
The draw of a targeted audience by stimulating interest, emotion or by exciting admiration of your product, service or message.
Communication and Education
The active two-way communication with your audience to provide the knowledge that knocks their interest.
Trust and Invitation
The answer to your call to action that is measured in many ways from a simple click to “learn more” to a final-sale.
Goals and Purpose
The gain, benefit, or advantage of the sales process that is analyzed by ROI, followers or market-share.